Founder​
Jenna Kadhum​​​

Director of Future Economy & Cultural Advisory

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Based in the UAE (Dubai and Ras Al Khaimah) with extensive work across the United States, Europe, the Middle East, and Africa, Jenna Kadhum is a cultural architect operating at the intersection of artists, intellectual property, and market power.

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Active since 2007, her work spans globally recognised artists, major media platforms, and culture-defining ventures — shaping how cultural value is structured, protected, and scaled across international markets, with a strong focus on the Middle East.

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Through CulturEx, she leads the architecture behind artists, IP, and large-scale cultural expansion.